In a bid to popularise original videos on its platform and give a competition to YouTube, social network Facebook on Friday announced its support to Indian content creators with introduction of multiple monetisation tools.
Facebook has opened ad breaks to all qualifying video creators to help them earn money. With the new tool, creators in India can join ad breaks to get a 55% share of the revenue from the video ads shown to the viewer.
Starting immediately, ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam and English, Facebook said during its first Indian “Creator Day” event.
However, there are some guidelines that creators will have to follow in order to be able to allow ads. Firstly, ad breaks can only be included in long-form videos with length of three minutes and more.
While ads will be placed at natural breaks in content to create a better experience for audience, creators can always choose their own placements or turn off ad breaks for individual videos.
Among other guidelines, videos can only be published from a Page – not a profile – that has at least 10,000 followers. In order to be eligible for the programme, the creator needs to have 30,000 one-minute views on videos in the last 60 days.
“The biggest trend that Indian digital industry has witnesses in consumer behaviour is rapid growth in adoption of video. We re seeing consumer videos exploding on our platform and today, video has become one of the biggest drivers of engagement growth on Facebook,” said Paresh Rajwat, Head of Product for Video, Facebook.
Rajwat added that besides community content, where people share their experiences, Facebook is a platform where professional content creators come to find an audience and also earn money. “Facebook Creator Day reinforces our continual commitment to support the publishers and creator community in India, helping them grow and monetise their videos on the platform,” he said.
Facebook also announced ‘Brand Collabs Manager’, a tool that will help brands find creators to collaborate with for branded content opportunities on Facebook.
With Brand Collabs Manager, the creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships. It will be available in India in 2019.
Source - Techgig